Visual / UX. Design Direction.
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Yoga Anytime

Yoga Anytime

branding  |  DESIGN direction  |  ui

 

As in-house designer at Timeshift Media, I created all visual design and marketing collateral for Yoga Anytime and their sister company Pilates Anytime - advertising campaigns (print + digital), logo animation, key art and social media graphics.

During this time, I became curious about conversion rates, so I collaborated closely with the VP of Engineering to redesign their landing page and email campaigns. The result was increased sign-up rates (landing page) and higher open and click-through rates (emails). 

 
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Branding

As the online yoga scene is growing, and there's no shortage of yoga studios, the logo had to stand out from lotus flowers and yoga poses crowding the space. Timeshift also wanted to speak to the online class part, so we let chakra "petals" inspire us to recreate the play button. The final design stayed within the same visual family as Pilates Anytime.

 Logo design.

Logo design.

Logo animation used for the beginning of every video on the site.

 

Social Content | Email Campaigns

Example animation of the kind of social media graphics I created for YA.

 Example of redesigned email campaign graphic. This one was for customers who didn't complete their sign-up process.

Example of redesigned email campaign graphic. This one was for customers who didn't complete their sign-up process.

 

Print Ad Campaigns

 Published in Yoga Journal. We tested a Pause (something negative) / Play (something positive) campaign idea. We also used coupon codes to track how well each ad performs.

Published in Yoga Journal. We tested a Pause (something negative) / Play (something positive) campaign idea. We also used coupon codes to track how well each ad performs.

 Print ad published in Spirtuality & Health magazine. We tested a Mind/Body/Heart concept for this audience.

Print ad published in Spirtuality & Health magazine. We tested a Mind/Body/Heart concept for this audience.

 Our top performing ad was introducing the "show" concept for yoga classes. Published in Yoga Journal.

Our top performing ad was introducing the "show" concept for yoga classes. Published in Yoga Journal.

 Concept for Yoga Journal.

Concept for Yoga Journal.

 

Key Art for Yoga Shows

Each show had its own style and vibe, and we let that inform design for each individual show art.