my role: branding | DESIGN direction | ui
As in-house designer at Timeshift Media, I created all visual design and marketing collateral for Yoga Anytime and their sister company Pilates Anytime - advertising campaigns (print + digital), logo animation, key art and social media graphics.
During this time, I became curious about conversion rates, so I collaborated closely with the VP of Engineering to redesign their landing page and email campaigns. The result was increased sign-up rates (landing page) and higher open and click-through rates (emails).
As the online yoga scene is growing, and there's no shortage of yoga studios, the logo had to stand out from lotus flowers and yoga poses crowding the space. Timeshift also wanted to speak to the online class part, so we let chakra "petals" inspire us to recreate the play button. The final design stayed within the same visual family as Pilates Anytime.
Social Content | Email Campaigns
Print Ad Campaigns
Key Art for Yoga Shows
Each show had its own style and vibe, and we let that inform design for each individual show art.