Visual / UX. Design Direction.
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Wanderly

Wanderly

branding  |  design direction  |  uX  |  Ui

 

Wanderly is an innovative startup in the travel nursing industry. It's the Kayak for travel nurses in search of their next assignment - a need that was unfulfilled until the startup came along.

As part of the Product Design team, I contributed to the UX process during requirements gathering, user interviews, market research, and wireframing. I also created all things visual design: logo and brand identity, marketing collateral, UI, social content, etc.

 
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Branding

In a sea of health-related symbols, I opted for a logo that spoke to the adventure aspect of travel nursing, and the company's goal to foster more positive and symbiotic relationships between nurses and recruiters. I also added an expanded brand color palette for a more fun and flexible identity. The 3 colors in the master logo represent the 3 sides of the company: nurses (yellow), recruiters (orange), and agencies (blue). 

 Master logo design.

Master logo design.

 Expanded brand color palette.

Expanded brand color palette.

 

We also moved away from aspirational nature photography and corporate healthcare images. Since we were making nurses' lives easier, we wanted to convey a feeling of ease and happiness, like being on vacation. So we created minimalist vignettes of items one may take to the beach, a mountain adventure, or ski resort. 

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HERO-nurse-winter.png
 

UX Design

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UI Design

 Prototype for agency/recruiter, demonstrating switching between Agency Profile (admin user) and Recruiter Profile (general user).

Prototype for agency/recruiter, demonstrating switching between Agency Profile (admin user) and Recruiter Profile (general user).

 Nurse homepage design.

Nurse homepage design.

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Tradeshow Booth Design

We launched the company to nurses in Las Vegas, on September 18, 2017. For our booth, I created a backdrop that stood out, which had a positive impact on nurses attending - Wanda the Wanderly Pineapple also helped bring people to the booth. The agency side had its official launch in October. 

 The nurse backdrop design.

The nurse backdrop design.

 This scene ended in nurses chanting "Wanderly! Wanderly!"

This scene ended in nurses chanting "Wanderly! Wanderly!"

 Agency backdrop design.

Agency backdrop design.

 Wanda the Wanderly Pineapple.

Wanda the Wanderly Pineapple.

 

Social Content

 Contest post

Contest post

 Friday recurring post - promoting location-specific jobs on the site

Friday recurring post - promoting location-specific jobs on the site

 Special occasion posts

Special occasion posts

 Self-care Sunday recurring post - since nurses use up so much of their energy caring for others, we felt it fitting to encourage their own self-care regularly.

Self-care Sunday recurring post - since nurses use up so much of their energy caring for others, we felt it fitting to encourage their own self-care regularly.

 Motivation Monday recurring post

Motivation Monday recurring post

 #TBT recurring post - celebrating important nurses in the history of healthcare.

#TBT recurring post - celebrating important nurses in the history of healthcare.

Wanda the Wanderly Pineapple 

As part of the social strategy, I let myself be inspired by the traveling gnome phenomenon, and proposed we create a similar concept with a character that symbolized vacation and fun - enter Wanda. This plush toy is given to influencer nurses to take along on their adventures, and send us their Wanda selfies. It's a great way to generate UGC content, with the potential to scale and include partnership opportunities in the future.

 The digital version of Wanda - this is the design we used to create the plush-toy Wanda.

The digital version of Wanda - this is the design we used to create the plush-toy Wanda.

 Wanda edited into a jack o' lantern for Halloween.

Wanda edited into a jack o' lantern for Halloween.

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Email Marketing

 Nurse welcome email.

Nurse welcome email.

 Nurse marketing email promoting new winter jobs.

Nurse marketing email promoting new winter jobs.

 Recruiter marketing email inviting them to a pre-launch beta tester program (our way of populating the site with jobs before we opened the doors to nurses).

Recruiter marketing email inviting them to a pre-launch beta tester program (our way of populating the site with jobs before we opened the doors to nurses).