my role: branding | uX
Noiz aims to revolutionize video game influencer marketing, by making it more fun and accessible to all streamers and game companies, regardless of audience size. Cirak Studios was tasked with branding and UX design to prep them for launch.
I drove the branding effort, while contributing to the UX process during requirements gathering, user interviews, market research, and wireframing.
The first step was finding a name that suited the company and the streaming space. Out of many options, Noiz came out as a clear winner. We then explored several design directions, in search of the right balance between gamer culture and broadcasting.
The logo deserved a bold, blocky design, to communicate the loudness required to break through the noise, and generate buzz.
To support the boldness of the logo, the typography followed suit. Below are a few early design explorations.
Homepage wireframe samples, showing what the page would look like with a single featured game vs. multiple featured games.